Explore Exciting Adventures with Rastar's RC Cars
About Rastar Group:
Established in 2000, Rastar has evolved into a prominent player in the domestic model car manufacturing industry. With a strategic approach blending traditional toys and mobile culture, the company earned licenses from 28 world-famous car brands, solidifying its status as a leading manufacturer and supplier of licensed model cars.
Public Listing and Business Expansion:
In 2010, Rastar made history by becoming the first company in eastern Guangdong to go public on the ChiNext of the Shenzhen Stock Exchange. This move enabled Rastar to diversify its portfolio, expanding into entertainment baby supplies and merging with SK Networks PS (Shantou). Embracing internet technology, Rastar ventured into online games, model cars, baby supplies, and raw materials, with "Toys and Games" emerging as a primary revenue source.
Product Portfolio and Industry Leadership:
Rastar boasts an extensive range of licensed model cars and maintains a comprehensive production line, standing out for the top quantity of licensed model cars in the industry. The company focuses on self-development, manufacturing, and sales, backed by a highly efficient marketing network covering both domestic and overseas markets. Rastar Baby, a subsidiary, excels in ride-on cars and kids' bikes, enjoying a stellar reputation in the domestic toy industry.
Innovation and Research Excellence:
Rastar's commitment to continuous research and product innovation is evident in its Chenghai district factory in Shantou City. Equipped with an R&D center, EU standard laboratory, and advanced production facilities, the factory ensures quality, efficiency, and technological advancement in the manufacturing process. The automatic painting production line enhances efficiency while maintaining consistent product quality.
Global Reach and Strong Brand Presence:
The trademark RASTAR is registered in 47 key exporting countries and regions, including the EU, USA, Australia, Singapore, and Hong Kong. By featuring both the RASTAR brand and trademarks of renowned car brands on their products, the company has established a robust brand advantage, laying a solid foundation for future development.
Commitment to Development and Innovation:
In the face of fierce competition, Rastar remains dedicated to pursuing development and innovation. Guided by principles of truth, practicality, and scientific efficiency, the company ensures a high level of competitiveness. Personnel training is a priority, cultivating a team of practical, creative, and united professionals to guarantee the sustainable development of Rastar.
Manufacturing Excellence and Global Presence:
Rastar operates from a sprawling 105,857 square meter factory in Shantou, Guangdong, equipped with state-of-the-art facilities. With a presence in domestic markets, Eastern Europe, and Eastern Asia, Rastar continues to deliver high-quality products worldwide.
Explore our diverse product range, including RC Cars, Ride-On Cars, Die-Cast Cars, Kids' Bikes, and Robots, at our Xinghui Industrial Park location in Shantou, Guangdong, China.
Join Rastar on the journey of innovation, quality, and sustainable growth!